Cricfit was founded a few days into the first UK COVID-19 lockdown in March 2020. It was started as a hobby with the goal of educating Cricketers.


We provide a huge amount of free content for our social media followers as we aim to educate the cricket community about S&C.


Hundreds of cricketers have benefited from Cricfit. From the UK to Australia, 10-60 year olds, we've made S&C coaching accessible to all

What is Cricfit?

Cricket doesn't have to hurt and leave you with a bad back for the rest of your life. All you need to do is consistently expose your body to the right training and you can play pain-free cricket.

Cricfit was born out of the desire to make cricketers better.

We are passionate about educating cricketers and providing accessible Strength & Conditioning coaching to cricketers of all levels.

Our Values

ACCESSIBLE: Cricfit gives every cricketer an equal opportunity to play pain free cricket and offers a diverse number of options accounting for age, facilities, experience and team role.

PASSION: We enjoy what we do and want you to enjoy being part of it.  We are passionate about changing the global perception around being able to play pain free cricket.

EDUCATION: It is important to us that each Cricfit member will gain a wealth of knowledge from our professional team and be part of a community on a journey of self-development.

cricifit training

Our Team

James Kelly

James Kelly


James joined the team in 2023 delivering face to face coaching sessions. With a diverse range of experience, James is extremely valuable to our team with a background in both S&C and Physiotherapy. Whilst we refer directly into the White House Clinic for any hands on Physiotherapy treatment, James adds an extra string to our internal teams bow with his unique background. With an undergraduate degree in Sport Science and Masters in Physiotherapy, he is currently the Lead Academy Physio at Sheffield Wednesday FC following his role as a 9-16s academy physio for Sheffield United and Head Physiotherapist for the SUFC community foundation. Alongside these roles James has experience within the NHS and held roles at Nuffield Health as a personal trainer and covid rehab specialist and also as a strength and conditioning coach with England Ice Hockey.‍

Isaac Hopkins

Isaac Hopkins

S&C Coach

Isaac graduated the University of Exeter with a degree in Exercise & Sport Science. He currently works as an Academy Strength & Conditioning Coach with Devon Cricket EPP set up and is Lead Strength & Conditioning Coach for England Touch juniors (U20s, U18s and U15s). He is also an Athletic Development Coach working at an independent school in Exeter and has experience coaching in a variety of sports including: cricket, tennis, rugby, hockey and netball.

Sean Sage

Sean Sage

Physiology & Nutrition Specialist

Sean graduated from the world renowned Loughborough University in 2021 with a distinction in his Exercise Physiology masters degree. With plenty of applied experience at Kent Cricket Club, Loughborough University FC, Worksop Town FC and most recently, Rotherham United FC, Sean adds a unique string to the Cricfit team. Sean is studying a PhD in Exercise physiology/sports nutrition focusing on sodium and fluid intake and their effects on endurance performance in the heat at the University of Bedfordshire. Alongside this he works for the Universities Human Performance Centre, where he performs physiological tests and assessments for different athletes and members of the general population.. Sean is also a cricket fan and has played his whole life.

Pete Room

Pete Room

S&C Coach

Pete is the u13's - 16's Sport Scientist at Stoke City FC, with his main focus of making sure players develop their speed and football specific movements to allow them to be more efficient. His previous role was the physical performance coach at for the U9’s-U16’s at Sheffield United Football Club. This is a prestigious role to take straight out of university, where Pete completed a Sport & Exercise Science undergraduate and Strength & Conditioning masters degree at Sheffield Hallam University. He is on the way to becoming a UKSCA accredited Strength and Conditioning (S&C) coach and BASES accredited practitioner. Pete is involved in all aspects of Cricfit from face to face coaching, programming on the app and producing educational content for our website and social media. A lifelong cricket fan, Pete still plays cricket for Winnington Park CC in his hometown when he gets the chance.

Sam Hunt

Sam Hunt


Sam started Cricfit in March 2020 just as lockdown began with the simple goal of educating Cricketers about the physical side of the game. Sam became a Certified Strength & Conditioning Specialist (NSCA CSCS) in June 2021 & ECB Core Coach with a Sport & Exercise Science undergraduate & Sport Business Management Masters degree behind him. Having played Cricket to a high level during his youth and still to a premier league club standard, Cricfit is the combination of his two main passions in life, Cricket & fitness.

Our Partners

White House Clinic

We formed our relationship with the White House Clinic in May 2021, becoming our principle  kit & social  media sponsor. They have 11 Physiotherapy clinics around the Sheffield region, where many of our members are based.  The White House Clinic also offer online physiotherapy consultations which can be accessed by our members outside of Sheffield.

All Cricfit members can access a 10% discount on all White House Clinic Services. We also use the White House Clinic facilities to deliver face to face coaching sessions to many of our members. We highly value our partnership, as it gives our members a multi-disciplinary physiotherapy team in their corner at a discounted price.


In April 2023, we partnered with Sheffield based Kitlocker to release our very own club store which you can click here to view.

Century bats

Century bats are our official cricket kit sponsor. The family run business specialise in high quality cricket equipment and fantastic customer service.

Strata Trading

Strata Trading are a Sheffield based residual stock distributor and proud Cricfit sponsor. The reach of Strata’s discount customers throughout 26 European markets ensures they have a secure route to market for FMCG manufacturers whatever the country or category.


During the UK COVID lockdown, we began collaborating with the Root Academy on social media content. Since then, we have regulary worked together to produce fitness content for their large audience. We are proud to be partnered with such a presitgious cricketing name.